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Tourism and hospitality
We advise the Government on growing and managing tourism in New Zealand, to support our economy and regions. Tourism benefits our local communities and businesses. It supports people-to-people connections and fosters a shared sense of national pride and delivers economic benefits through job creation, regional development, and increased spending in local economies.
The Tourism Growth Roadmap outlines the Government’s strategic vision and plan to boost tourism, drive economic growth, and enhance the visitor experience in New Zealand.
The Tourism Boost package was developed by the Government, in partnership with the tourism industry. It encourages an immediate growth in visitor numbers to drive export activity and deliver economic growth in New Zealand.
Investment in quality infrastructure and tourism assets helps creates positive economic, social and environmental benefits for New Zealanders and our visitors.
Find out about key projects designed to strengthen and build long term sustainability in the tourism sector in Aotearoa New Zealand.
Aotearoa New Zealand’s tourism industry was greatly impacted by the COVID-19 pandemic. The government provided broad-based and targeted support to the industry during the pandemic. You can read about the support we provided at the links below.
The New Zealand-Aotearoa Government Tourism Strategy is more important than ever as we welcome visitors back to New Zealand. The Strategy sets out a more deliberate and active role for government in tourism.
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